Pink Is the New Orange During Hospital Construction
By Nicolas Townes, Boldt Marketing Associate
Forget orange. Pink is the new macho color as construction crews put the finishing touches on the new Anderson Lucchetti Women’s and Children’s Center.
In an effort to increase breast cancer awareness, KHS&S Suspended Ceiling Installer Jonny “T-Bar” Nelson and his granddaughter have produced plain and tie-dye pink shirts, and Nelson and other personnel have been wearing these shirts to work every Wednesday.
“I started doing this in September (2013) when my 13-year-old granddaughter, Aria, started coming into her womanhood and learning about the risks of breast cancer,” Nelson said. “My daughter – Aria’s mother – and I decided it would be a good idea to turn this serious issue into a fun art project.”
The high-visibility pink shirts replace the workers’ typical orange or lime shirts. Each shirt can take Nelson and his granddaughter up to five hours to produce and are designed in a 1960s-era style.
“Lots of people are noticing,” Nelson said. “I’ll be passing by and they will be like, ‘What the…?’ It is a real shocker to them. But then I have a chance to explain what it is all about and it really helps spread awareness.”
Once the onsite personnel understand the reason behind the display, they are much more willing to adopt and rationalize the style change.
“I think it is an awesome show of manhood,” said Nick Tooley, KHS&S carpenter, who participates in Pink Wednesday. “I think the movement is growing. Different trade partners are getting involved and it is cool to see. From plumbers to the floor guys, a lot of guys are joining.”
The U.S. Department of Health and Human Services reports that breast cancer affects one in eight women during their lives. Increased awareness leads to catching breast cancer in its early stages, and this has the largest impact on survivor rates, the DHH says.
“I work on the Women’s and Children’s Center project,” Nelson said. “If there was ever a construction project more appropriate for breast cancer awareness, it is this one.
“I just hope that more people become aware of this disease. Who knows, maybe wearing pink on Wednesdays will save some women from ever having to use this hospital. That is our goal.”
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